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| BILLA празнува 10-годишен юбилей , Bourgas, Burgas |
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BILLA celebrates 10th anniversary in Bulgaria
Balance: leadership and new projects
September 9, 2010 This year's biggest supermarket chain in the country celebrates its 10th anniversary. BILLA notes round anniversary with new projects and with the ambition to continue the tradition of market leadership. The chain will celebrate the holiday with many gifts and attractive offers for its numerous clients.
According
to market monitoring agency GFK November / December 2009 BILLA is the
leader in knowledge of brand and favorite shopping place in the modern
retail chains with fast moving consumer goods, and last year it marked
the credibility of sustainable growth. These data are a great gift for the birthday of popular stores, along with millions of satisfied customers. They
valued dignity pleasant atmosphere for shopping, a wide range of
products at affordable prices and attractive promotions for various
shopping.
Over the past decade BILLA Bulgaria evolve and adapt constantly. In recent years the company opened a record number of new stores. Many are in smaller format suitable for city centers. In our company is a leader in number of sites by 74 supermarket. "We are proud that we proved to be an important player in the segment of supermarkets in Bulgaria. To
be able in future to defend this leadership position among the best
supermarkets in the country will continue to steadily improve the
quality of service in shops, "said Emil Stefanov, CEO of BILLA BILLA
Bulgaria and Romania.
The upward development of BILLA breeds need to modernize logistics. In June this year company
opened its own logistics base in Elin Pelin It occupies an area of
16,610 sq.m. and is equipped with storage equipment from last
generation. In logistic base invested EUR 23 million, the largest single investment BILLA Bulgaria.
For 10 years now BILLA Bulgaria maintains its tradition of one of the largest employers in the country. Today it employs around 3800 staff. The
company offers regular programs, sponsorships and charity supporting
children in socially disadvantaged, healthy lifestyles and sport in
schools as well as important community projects.
Customers of BILLA are also invited to celebrate its 10th anniversary. In
the period from September to November it expected lottery with
attractive prizes will be drawn each week and their total number will
dostigne1000. The culmination of the festival is on October 10, Sunday, a holiday in supermarkets. On the day of his birthday will BILLA gave to every 10th customer 10% discount made by the market. Information about the anniversary and promotions associated with it will be published and specially developed promosayt.
Notes to editors:
REWE
International is a market leader in Austria in the sector of retail
trade in cosmetics and food products and is one of the largest employers
in the country. In Austria and other countries in the number of employees REWE International amounted to 67,797 employed in about 3,600 stores. In 2009, the company's total turnover rose to 11.55 billion.
The company is part of German REWE Group, one of European leaders in trade and tourism. Currently working for REWE Group 326 000 employees in 16 European countries, providing a turnover of around 50.9 billion.
From
its headquarters in Wiener Neudorf, Lower Austria, REWE International
trading companies manage BILLA, MERKUR, PENNY, BIPA and ADEG Austria,
and many own brands. The company is also active in the tourism industry through BILLA Reisen, JAHN REISEN, MERKUR Ihr Urlaub and PENNY PACK'N'GO. At
the same time REWE International and developing business in the segment
of supermarkets in Italy and in seven countries of Central and Eastern
Europe: Bulgaria, Croatia, Czechia, Romania, Russia, Slovakia and
Ukraine.
BILLA Bulgaria
In Bulgaria the company is entering 2000 with the opening of its first supermarket on 5 October in Sofia. For nine years found a total of 74 stores, 15 of them in the capital. Maintaining high quality, affordable and wide range is the most important rule to which BILLA invariably follow. The
company is actively developing its own brand and clever, which as a
group is not price-quality competition on the Bulgarian market. BILLA this year launched a second own brand MY, which offers a full range of cosmetic products for face, body and hair. BILLA
Bulgaria is among the largest foreign companies in Bulgaria and has
provided around 3,800 jobs in different cities around the country.
09.09.2010 08:02
Ключови думи: БИЛА, Билла Бургас, магазин Бургас, магазини Бургас, супермаркет Бургас
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